{"id":3780,"date":"2023-07-17T11:19:14","date_gmt":"2023-07-17T09:19:14","guid":{"rendered":"https:\/\/wbznord.de\/values\/"},"modified":"2025-08-11T16:39:07","modified_gmt":"2025-08-11T14:39:07","slug":"values","status":"publish","type":"page","link":"https:\/\/wbznord.de\/en\/values\/","title":{"rendered":"Values"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-lk6kyhcu-193bb41cb15d1c727b3ce41b4475daf8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk6kzpwq-5aa3143a964d095df1c96cadd050ae50\">\n.flex_cell.av-lk6kzpwq-5aa3143a964d095df1c96cadd050ae50{\nvertical-align:top;\nheight:150px;\nmin-height:150px;\nbackground-color:#05598d;\nbackground:linear-gradient( to right, #05598d, #007da6 );\n}\n<\/style>\n<div class='flex_cell 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itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock top-banner-text av_inherit_color'  itemprop=\"text\" ><p><strong>Corporate values:<\/strong> Social responsibility<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-2'  class='av-layout-grid-container av-dpluu-af4d0b21d6b90008ff9d38ffdc345df3 entry-content-wrapper main_color av-flex-cells  avia-builder-el-4  el_after_av_layout_row  el_before_av_section  grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-awzxy-1d55bbbd00990cc5892b659bc070f285\">\n.flex_cell.av-awzxy-1d55bbbd00990cc5892b659bc070f285{\nvertical-align:top;\nheight:296px;\nmin-height:296px;\nbackground:url(https:\/\/wbznord.de\/wp-content\/uploads\/2023\/07\/werte_top_banner.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-awzxy-1d55bbbd00990cc5892b659bc070f285{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-awzxy-1d55bbbd00990cc5892b659bc070f285 av-gridrow-cell av_one_full no_margin  avia-builder-el-5  avia-builder-el-no-sibling  av-zero-padding avia-full-contain' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ekupy-44656d8dae2783c29797cbf86bae3ece\">\n.avia-section.av-1ekupy-44656d8dae2783c29797cbf86bae3ece{\nmargin-top:80px;\nmargin-bottom:80px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1ekupy-44656d8dae2783c29797cbf86bae3ece main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-6  el_after_av_layout_row  el_before_av_layout_row  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3780'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16g7zy-cdf229329df12182c03613235b4ec89f\">\n.flex_column.av-16g7zy-cdf229329df12182c03613235b4ec89f{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-16g7zy-cdf229329df12182c03613235b4ec89f av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1m6fhi-6f333eb1972f1291b4f581a30c99eaa8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Our values<\/strong><br \/>\nFirmly anchored in the company<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-w0ija-9e143508ad6abff28f2cc530c6cb6a9f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our corporate values at WBZ Nord refer to our guiding principles, which shape the culture, conduct and decisions of our company.<\/p>\n<p>We refer to the traditional Hanseatic values of an honorable merchant, which are still practiced by merchants in the Hanseatic city of Hamburg and other Hanseatic cities today:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk6o4t81-79f69b78e879403bd7a5b34b8b6812ee\">\n#top .avia-icon-list-container.av-lk6o4t81-79f69b78e879403bd7a5b34b8b6812ee .iconlist_icon{\ncolor:#ffffff;\nbackground-color:#007da6;\nborder:1px solid #007da6;\n}\n<\/style>\n<div  class='avia-icon-list-container av-lk6o4t81-79f69b78e879403bd7a5b34b8b6812ee  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-lk6o4t81-79f69b78e879403bd7a5b34b8b6812ee avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lk6o1l5v-bda8c7415f4f751e8e321ec59d04f05e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Trustworthy:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>As a trading company, we are trustworthy and reliable. We abide by agreements and business terms and treat our business partners with respect.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lk6o214s-adb9edbd3c72407cc036d6ea9f0dfda2 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Honest:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>We strive for fairness and equity in all business relationships. We prove this by offering fair prices and not using unethical or unfair business practices.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lk6o2as3-6878582b065eec61197241427ccc6a56 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Sustainable:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>We pay attention to the long-term sustainability of our company and our business practices. In concrete terms, this means acting in an economically, ecologically and socially responsible manner.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lk6o2p3v-0e17121773f0680aa55378c9d06291fa avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Quality conscious:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>As a reputable company, we strive for the highest quality in our products and services. We mainly offer products that meet the requirements and expectations of our customers.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lk6o3bmb-d70f4ec27f7542645ed169afc5e939f6 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Open &amp; innovative:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Of course, we are also open to new ideas, technologies and business models. To do this, we remain in active communication with our customers to adapt and evolve our business practices to meet the needs of our consumers and the changing business world.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lk6o3ry2-b0991ad8e35256a4286ea481d1d51120 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Far-sighted:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>As a company, we are always attentive and up-to-date regarding our market and its developments. We use this knowledge to evaluate long-term opportunities, develop innovative ideas and break new ground. Our planning takes various scenarios into account and we make responsible decisions by carefully weighing opportunities and risks and acting proactively. We create added value for our target groups through efficient processes and responsible use of financial resources.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lk6o45l3-f57e779610d6e64bdf054d0c7b22cf2a avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Law abiding:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Fidelity to the law is a core value that we take for granted. In concrete terms, this means for us that we place respect for and protection of human rights at the top of our list of priorities. Every person deserves to be treated with respect and dignity, regardless of their origin, gender or social status. We firmly believe that bribery and corruption are incompatible with our moral principles. Therefore, we do not tolerate any form of bribery or corrupt behavior.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lk6o4oeu-21ae857a5ace1354dadf8324abde9863 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h2 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Responsibility:<\/h2><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>We assume a social responsibility and support joint projects with our trading partners. In addition, we like to get involved in social initiatives launched by our partners. Our goal is to bring about positive change and make a sustainable contribution in the long term. Through this cooperation, we strengthen our business relationships and trust in society. We are proud to be part of these positive changes and continue our commitment to social projects.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23um9i-e0591786c1d6777a40be372fac0f054e\">\n.flex_column.av-23um9i-e0591786c1d6777a40be372fac0f054e{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-23um9i-e0591786c1d6777a40be372fac0f054e av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk6ozcst-ef37a852d77b854fb8b3a4c388848b89\">\n.avia-image-container.av-lk6ozcst-ef37a852d77b854fb8b3a4c388848b89 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lk6ozcst-ef37a852d77b854fb8b3a4c388848b89 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srcset=\"https:\/\/wbznord.de\/wp-content\/uploads\/2023\/07\/werte_symbolliste_tomate-2.png 481w, https:\/\/wbznord.de\/wp-content\/uploads\/2023\/07\/werte_symbolliste_tomate-2-300x179.png 300w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-3'  class='av-layout-grid-container av-25q7md-e77444c0285a3fc37aa0a70f4cc7c48e entry-content-wrapper main_color av-flex-cells  avia-builder-el-25  el_after_av_section  el_before_av_layout_row  entwicklung-last grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk6mreu5-5fcb27396ac3d73978026c34a953de58\">\n.flex_cell.av-lk6mreu5-5fcb27396ac3d73978026c34a953de58{\nvertical-align:middle;\nheight:360px;\nmin-height:360px;\n}\n.responsive #top #wrap_all .flex_cell.av-lk6mreu5-5fcb27396ac3d73978026c34a953de58{\npadding:0px 0px 0px 0px 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